t's a sad fact that bee colonies around the world are dying at alarming rates-particularly in the USA, where an estimated 44% of colonies were lost in 2016 alone. The reason? Well, things like overuse of pesticides, diesel fumes, intensive farming practices and parasites from introduced species have all contributed to the current state of affairs.
You don't need us to tell you that the hard-working bee population is an integral part of many ecosystems and pollinates up to 80% of U.S. crops. And if they continue to die at the aforementioned rate, then we're going to be in big trouble.
That said, some McDonald's outlets in Sweden are doing what they can to assist our vitally important winged friends by hosting beehives on the roofs of their restaurants. One such effort found McDonald's commissioning a professional carpenter to make the 'smallest ever McDonald's."
This mini-Mac is actually a fully functioning beehive that includes a McDonald's sign, a drive-through window, a wooded outside seating area, a towering sign and even some advertisements in the tiny windows! The attention to detail is remarkable and endearing.
With thousands of restaurants around the world, the Swedish initiative—if it were to be adopted by other countries—could prove to be immensely helpful to the global bee population.
"We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops," commented Christoffer Rönnblad, marketing director of McDonald's Sweden, in an interview with Adweek.
The EU recently enforced a total ban on the outdoor use of neonicotinoids, widely used pesticides that endanger bees and have contributed sharply to their decline. Sadly, it's a different situation in the U.S., where the current administration approved a dump of bee-killing pesticides on 16 million acres of land with the use of 'emergency' approval to save cotton crops.
While the dump may have worked in the short term, the action clearly points to a lack of commitment to any kind of long term plan for the future. And that's the latest example of the U.S. government's reluctance to take a serious, extended stand on environmental issues.
Image credits: NORDDDB
The internet, of course, wasted no time breaking out the puns!
Bee-llions and Bee-llions served! ;)
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